Ranked #1 Institute in Web Designing Courses, Digital Marketing Certification / Advance SEO Training, Kolkata, India

Advance SEO Training Course in Kolkata, Siliguri

Advance SEO Training Course in Kolkata, Siliguri

SEO or Search Engine Optimization is a set of rules that can be followed to optimize the websites for search engines.

Nowadays SEO is more important in the competitive market. If you have a web site, blog or online store, SEO can help you for your business growth to increase the traffic towards the websites  and meet your business goal. Organic SEO is the process to increase the traffic towards the websites to obtain natural placement of search engine results by using specific keywords. The benefits of organic seo is that the result will appear continuing indefinite period of time. We can help you go through each item in your website analysis step-by-step and teach you how to improve your site and increase your technical and SEO scores so that you can start implementing these procedures on your sites.

Career Option: SEO Specialist, SEO Analyst, Digital Marketing Specialist, Online Marketing Consultant.

Course Duration

  • Course Duration: 5 months. (mandatory internship on live project.)

Eligibility Criteria

Graduate / 10+2 with prior experience in SEO

Course Speciality

1-month Research-based Internship

Course Details

Module 1: Internet Marketing Overview

  • What Is Internet Marketing?
  • Importance of Internet Marketing?
  • How Internet marketing works?
  • What is SEO?
  • Why Search Engine Optimization is important?
  • White Hat / Black Hat / Grey Hat SEO
  • Different types of Search Engines
  • How the search engine works?
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions

Module 2: Keywords Research and Analysis

  • Introduction to Keyword Research
  • Types of Keywords
  • Keyword Research Method
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

Module 3: On-page Optimization

  • Google website guidelines
  • Fundamental On-page Factors
  • Importance of Domain Names
  • Initial Site Analysis
  • Site Structure & Link Depth
  • File name Optimisation
  • Static Vs Dynamic File Optimization
  • Title Tags & its importance
  • Meta Tags Development
  • Headers Optimization
  • Content rewriting for SEO
  • Heading Tags, H1, H2, H3
  • Anchor Text & Alt Text
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page
  • Site Submitting to Google / Bing Webmaster Centre
  • Google Webmaster Account Setup and management
  • Google Analytics (Statistics) setup and management

Module 4: Google Webmaster Tools

  • Adding site and verification
  • Geo Target Location
  • Analysis of Search Queries
  • External Links report
  • Crawls Stats
  • Sitemaps
  • Robots.txt
  • Link Removal
  • HTML Suggestions

Module 5: CMS

  • SEO specific plugins
  • Link structure
  • WWW v/s non-WWW Resolve
  • Optimize your Titles
  • Optimize your descriptions
  • Optimizing individual posts

Module 6: Off-Page Optimization

  • Introduction to Off Page Optimization
  • Search Engine Submission
  • Google Link Scheme guidelines
  • What are Links?
  • The importance of Links for SEO
  • Link Types
  • Link Building Techniques
  • Links Analysis Tools
  • Directory Submissions
  • Social Bookmarking
  • Dmoz Submission
  • Article Marketing
  • Submitting Press Releases & news syndication
  • Alexa Insights
  • Google Hot Trends and Insights
  • Google Business centre, Google Places & Google Map
  • Geo Targeting & Local Listing
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Business Classified
  • Blog creation & promotion
  • Blog Comments
  • Local and regional search engines
  • Forum & Q & A
  • Yahoo Answer Link Building
  • Press Releases
  • Syndicate content ( Feeds )
  • Google Ad Words ( setup only )
  • SEO Reporting
  • Top 5 free tools for SEO

Module 7: Local Business Optimization

  • Importance of Local Listing
  • Submission to Google Places
  • Ranking on Top of Local Results
  • Factors for Local Rankings

Module 8: Google Adwords (PPC)

  • What is PPC ?
  • How it works and Scope of work
  • Website Analysis
  • Keyword Research
  • Keyword Type
  • Creative Ad text writing
  • Campaign Creation.Adgroups,Keywords
  • AdWords Editor
  • Google Adwords Account Set-up process
  • Campaign Settings for Search & Display Network
  • Display Network Campaign Set-up
  • Quality Score
  • A/B testing techniques
  • Optimization Techniques
  • Landing Page
  • Reporting

Module 9: Social Media Marketing

  • Introduction to Social Media
  • Social Media Sites
  • Facebook Account Creation
  • Facebook Page Creation
  • Twitter
  • Pinterest
  • Linkedin
  • Youtube Channel Creation
  • Video Marketing
  • URL Shortening Tools
  • Google Plus
  • Google feed burner

Module 10: Facebook Marketing

  • Facebook Profiles
  • Facebook fan page creation
  • How to increase fans on a fan page?
  • How to start marketing on a fan page?
  • Facebook advertising
  • How to create facebook paid ads
  • CPC or CPM – How to pay for facebook ads
  • Black Hat Facebook Marketing

Module 11: Linkedin Marketing

  • What is linkedin?
  • Understanding Linkedin
  • Profile creation
  • Understand linkedin groups
  • Linkedin Marketing

Module 12: Twitter Marketing

  • Understanding Twitter
  • How to do marketing on twitter
  • Blackhat techniques of twitter marketing
  • Advertising on Twitter

Module 13: Reports and Management

  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for SEO Campaigns

Module 14: Google Analytics

  • What is Google analytics?
  • Why analytics is so important?
  • Setting up your website with analytics
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Monitoring website performance
  • Monitoring traffic sources
  • Monitoring visitors behaviour

Module 15: Live SEO Project

  • Live SEO Project
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