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Google / Facebook Advertisement Training Course in Kolkata

advance-seo-training-kolkata

SEO or Search Engine Optimization is a set of rules that can be followed to optimize the websites for search engines.

Nowadays SEO is more important in the competitive market. If you have a web site, blog or online store, SEO can help you for your business growth to increase the traffic towards the websites  and meet your business goal. Organic SEO is the process to increase the traffic towards the websites to obtain natural placement of search engine results by using specific keywords. The benefits of organic seo is that the result will appear continuing indefinite period of time. We can help you go through each item in your website analysis step-by-step and teach you how to improve your site and increase your technical and SEO scores so that you can start implementing these procedures on your sites.

Career Option: SEO Specialist, Digital Marketing Specialist, Online Marketing Consultant

Course Duration

  • Course Duration: 2 months.

Eligibility Criteria

Graduate / Prior experience in SEO

Course Speciality

Live Hands-on Projects and Assignments

Course Details

Module 1: Facebook Marketing

  • Facebook Profiles
  • Facebook fan page creation
  • How to increase fans on a fan page?
  • How to start marketing on a fan page?
  • Facebook advertising
  • How to create facebook paid ads
  • CPC or CPM – How to pay for facebook ads
  • Black Hat Facebook Marketing

Module 2: Google Adwords (PPC)

  • What is PPC ?
  • How it works and Scope of work
  • Website Analysis
  • Keyword Research
  • Keyword Type
  • Creative Ad text writing
  • Campaign Creation.Adgroups,Keywords
  • AdWords Editor
  • Google Adwords Account Set-up process
  • Campaign Settings for Search & Display Network
  • Display Network Campaign Set-up
  • Quality Score
  • A/B testing techniques
  • Optimization Techniques
  • Landing Page
  • Reporting

Module 3: Live Campaign

  • Live Campaign